There is a difference between Digital Marketing and SEO, where the latter is a subset of the former. Digital Marketing is increasingly growing in its popularity as a primary Marketing technique. Digital Marketing reaches out to a wider and targeted range of audiences compared to traditional ways of marketing such as newspapers, flyers etc. Internet Marketing or online marketing involves the usage of websites, emails or other tools to market a product or service. Switch to Internet Marketing to reach out further!
Search Engine Optimisation
Search Engine Optimisation (SEO) is the most trending and popular way to market a website in major search engines such as Google.
Google is the most popular search engine in the world. Most of the searches on the world wide web is being processed by Google. Business should use Google AdWords to market their products because of that. A neat feature that AdWords provide is the pay per click function.
Social Media Marketing
With the proliferation of Social Media in the 2000s, it is savvy to captivate your audiences using Social Medias such as Instagram, Facebook and Twitter.
Newsletter is a great way to market to existing customers or even, out-reach to potential customers. Newsletter builds the loyalty of the brand and also ensures that past customers will visit the website or potentially purchase a product a service or a product again.